About: Farinaz is a sustainable, luxury garment company with custom-fitted shirts meant to empower women.
Goal: Increase sales on Shopify website using FB Ads.
End Result: We began by connecting the clients FB account to Shopify and adding a tracking pixel to her website in order to track traffic from FB ads. We set up 2 separate FB Ad campaigns with a 60 second video – one for views, and one for website purchases. Starting with a lower budget, we began to build an audience that clicked through the ad. From here, we ran the second ad & tracked purchases. The 2-week campaign generated 3x in sales the cost of the actual campaign!